Facebook is where a simple search leads to so much more than you bargained for. The hero film “Summer Jobs” follows Gracie, a young woman hustling all summer to buy her dream car on Marketplace and ends up finding an entire world of new experiences along the way.
Now, Facebook is turning the end of Gracie’s story into the start of someone else's by listing the truck back onto Marketplace for free as part of a larger activation series. Along with the keys, the winner will receive everything they need for their own dream summer adventure.
We teased the activation with a cryptic billboard on Los Angeles' Wilshire Boulevard directing people to the Marketplace listing, and brought the truck out on display for creators to experience firsthand during an event celebrating Marketplace’s 10 year anniversary.