While other social media platforms make us less social, trapping us in an endless scroll, Facebook was designed to spark connection beyond the screen. Our campaign “A Little Connection Goes A Long Way” is all about the power of that connection and the moments it leads to that enrich our lives in ways big and small.

The campaign launched with a spot that celebrates the biggest moment for reconnection all year: Thanksgiving Eve. In “Home for the Holidays,” a Facebook ping helps scattered friends reunite in hometowns across the country, pulling the characters from solitude to connection. Then, as the holiday season ramped up, we dropped “Secret Santa,” a hair-metal adventure of a coworker to find the perfect, yet unexpected gift for his enigmatic boss, rooted in a deep Facebook truth: if you need to figure someone out, stalk them on Facebook.