While other social media platforms make us less social, trapping us in an endless scroll, Facebook was designed to spark connection beyond the screen. Our campaign “A Little Connection Goes A Long Way” is all about the power of that connection and the moments it leads to that enrich our lives in ways big and small.
The campaign launched with a spot that celebrates the biggest moment for reconnection all year: Thanksgiving Eve. In “Home for the Holidays,” a Facebook ping helps scattered friends reunite in hometowns across the country, pulling the characters from solitude to connection. Then, as the holiday season ramped up, we dropped “Secret Santa,” a hair-metal adventure of a coworker to find the perfect, yet unexpected gift for his enigmatic boss, rooted in a deep Facebook truth: if you need to figure someone out, stalk them on Facebook.
To launch HBO’s Dune: Prophecy at NY Comic Con, we brought fans face-to-face with one of the universe’s most powerful and mysterious forces: the Bene Gesserit Sisters.
Channeling their legendary power, we created a first-of-its-kind sonic experience, narrated by Emily Watson, where fans surrendered mind and body to the Sisters’ control. Using "the Voice," their iconic ability to command with a single word, the Sisters issued personalized orders that participants couldn’t resist.
Fans faced high-stakes trials inspired by the show, moved through a sea of 100 robed Sisters, and, if they proved worthy, earned their initiation and received a replica of the Reverend Mother's ring.
A cutting-edge soundscape made the experience feel truly otherworldly. Hidden mono-point directional speakers delivered commands only you could hear, while deep-frequency tones subtly warped perception, shifting movement and space in ways never seen or heard before.
With Allstate, when you don’t drive a lot, you don’t have to pay a lot.
We launched Allstate’s “Pay-Per-Mile” program with the charming morning routine of a man who lives on a tiny island.
The Energy of Change is the relentless optimism that drives GE Vernova to create the breakthrough energy technologies that help grow power to meet growing needs, take power where the grid’s never been, and work to run the world on smarter energy, every day.
The people asked ✨“What is a Happy Thursday?”✨ so we created a campaign that answers in the earwormiest way possible: a bubble-free and boozy banger with Gen Z artist @injiverse 🎤 queen of pop music videos @hannahluxdavis 💿📹 and illustrator @chrissieabbott 🌈💫
We launched Paramount+ by embarking on a Journey to the Peak featuring your favorite characters and celebrities ascending "Paramount Mountain"—the snowy, iconic logo, showcasing the streaming service’s range of offerings.
The campaign kicked off during the Super Bowl across consecutive commercial breaks declaring:
This is Peak Streaming.
“Countdown” celebrates the lift-off of Amazon Leo, the high-speed satellite service aimed at democratizing internet access around the globe.
For ProLiteracy, we used voice cloning technology to help Felicia, an illiterate mother, share story time with her children in her own voice. The film tells her story, and how her family experienced their first bedtime story together.
Connecting people. Uniting the world. That's United Airline's ethos. As an official sponsor of the New York City Marathon, we had the opportunity to do just that.
We flew Million-Miler, Minerva Tanag, from Guam to NYC to run her 15th and final marathon, then surprised her at the finish line by bringing her friends and family from around the globe to cheer her on. This is her journey.
The World's First Pinterest Yard Sale
Over four days, we traveled 690 miles up the World's Longest Yard Sale, spray painted worthless items, and resold them all for a profit in the First Ever Pinterest Yard Sale.
CCO: Kerry Keenan
ECD: Menno Kluin
CDs: Sam Shepherd, Frank Cartagena
Copywriter: Lauren Cooper
Art Director: Erika Kohnen
Design Director: JC Pagan
Digital Design: Aliza Adam, Alex Miller
Design: Brian Gartside, Lynne Yun
Biofreeze is the secret weapon for beating your best.
Accenture is consultants, strategists, marketers, and more, but they believe success is more than a business’ bottom line – it’s also measured on diversity and inclusion, company culture, sustainability and beyond. They call it 360° Value, and it’s about creating a positive impact for clients, employees and communities.
We brought that idea to life as bubbles floating through the world and changing the way we see it, backed by another piece of re-imagination: a track created in partnership with Photay and Madison. The full version is now available on Spotify.
The biggest hits, the hardest falls, the greatest underdogs stories are only on DAZN. That's why this fall, forget about Football Season, it's #FightSeason.
The campaign launched during Sunday Night Football with this :60s spot aimed at fight fans and football fans alike.
This Earth Day, Absolut became Planet Earth's Favorite Vodka, recommitting itself to sustainability efforts big and small, including going straw-free company-wide. For the announcement, we created this six-foot-tall piece made of more than 60,000 plastic straws saved from the landfill, turning waste into wonderful.
Andy and Lloyd are professional painters, but they don't use the same professional paint tools. Time and time again, Lloyd learns the hard way that there's nothing like a Purdy.
ECD: Menno Kluin
CD: Sam Shepherd, Frank Cartagena
Copywriter: Lauren Cooper, Fanny Josefsson
Art Director: Erika Kohnen, Ilana Wolstein
The rivers of Southeast Asia are crawling with deadly contaminants. Invisible to the naked eye, these dangers harm the local children who depend on the rivers for everyday life. We brought them to life through an educational VR game that taught the kids how to fight back.
ECD: Menno Kluin
CDs: Frank Cartagena, Sam Shepherd
CW: Lauren Cooper
AD: Erika Kohnen
