Biofreeze is an outlier in the crowded pain-relief marketplace – they’ve been available only through medical professionals like physical therapists for 25 years. In 2018 the brand became available over the counter for the first time.

We created a campaign that helped them maintain their premium status while introducing them to new consumers in a bold, meaningful, design-forward, and category-breaking way:

Biofreeze is the secret weapon for beating your best.